Every shop, whether it’s on the high street or online, needs a point-of-sale (POS) system to run its everyday business. There are plenty of options out there, so how do you know what’s best for you? Well, POS systems greatly vary in their functionalities, so let’s have a look at some of the key functions you need from your POS to help boost your sales.
Collecting customer data
You have customers shopping with you every day, but how do you know which ones are new and which are your loyal returning customers? By collecting your customer data, you can learn about which customers are regularly shopping with your business, the types of items they purchase often and what they’re not interested in. Utilize this data by greeting special deals around these products, upsell related products and boost further sales.
Every time an item sells, you need to know exactly how much stock you have left. Invest in a POS that live tracks your inventory – tracking every sale you have and notifying you if stock’s running low. Never run out of your products again, especially when they’re popular with your customers!
Your POS may have a handle on your sales for now, but does it help you to forecast future sales? Make sure the POS you invest in utilizes prior sales data to forecast upcoming sales trends. Be ready for that next big consumer push and have the products to meet the demand.
Rewarding returning customers
So you’ve got a POS that’s tracking your customer data – how can you use this to boost future sales? One key way to engage and encourage returning customers is to set up a rewards system. Use your POS data to send out special promotions and discounts to your customers, tailored to their favorite items. Keep customers coming back for more, and keep those sales rising.
So what’s the best POS for you?
Think you can’t find a POS that’s got all of the above? Think again. With Sysgestock POS, you have a comprehensive sales system at your fingertips, collecting customer data, tracking and forecasting sales, all custom-built for your business. And at a low monthly subscription cost, there’s no costly upfront installation fees.
Starting optimizing your business and boosting your sales today with Sysgestock POS. Get in touch today to find out more.